PdeS first rose to prominence in the 1980’s as both a keen yachtsman leading the British challenge for the America’s Cup in 1983 and as a visionary entrepreneur who at one point owned both the most southern and northern points of the UK; Land’s End & John O’Groats.
A cigar-smoking aficionado, he was a true buccaneering entrepreneur who succeeded in an eclectic range of businesses and industries.
Having started out with nothing when he left school at 16, his entrepreneurial spirit, creative vision and the wonderful friendships he made throughout his career helped the many successes he had. He forged partnerships based on friendship across the world, working with local partners from the offset of his career, starting in the 1960s when he established an import/export business in Nigeria, then in the Middle East in the 1970s where he collaborated on projects ranging from oil contracts with the national oil company, to the creation of a royal camel milking parlour for the King of Saudi Arabia.